Posted on July 30, 2010
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Marketing data confirm what every stay-at-home viewer already suspected: The majority of Americans will invest time and money going out to a movie only for a truly buzz-worthy, genuine and certified, bona fide blockbuster-a movie that is absolutely and non-negotiably "must-see...right now!" In a year distinguished by some truly fine "indie" and art house films, and in a season marked by movie producers' marketing machines running in overdrive, 2010 has generated remarkably few big hits. In fact, market trends show that the Grand Canyon between the big films and the flops yawns ever wider. "Toy Story 3" is the season's runaway winner, but several other heavily marketed Disney offerings have gone straight to video, complete box-office disasters.
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